AUTHOR

Raj Adhav

Raj has 20+ years of experience in the UX industry. Before starting designial, Raj led UX research & design teams for companies such as Wipro Digital, Moody's Analytics, TCS, SITA (Société Internationale de Télécommunications Aéronautiques), and IBM. Raj and his teams have launched over 200 iOS and Android apps and over 400 web apps for over 100 global companies in various industry sectors. Leveraging decades of enterprise experience, Raj helps start-up founders, CEOs, product managers, and SMB business owners achieve real business outcomes through innovative UX design and design-led app development. Business outcomes like an increase in customer acquisition, an increase in retention, a boost in sales, and reduced time on task. Unlike the competitors, we use UX research to focus on the bottom line instead of wasting time and money on arbitrary features. Raj earned his master’s in Communication and Media Engineering from the University of Applied Sciences at FH-Offenburg, Germany. He wrote his graduate research thesis in UX and AR/VR.

Stories by Raj


UX Design

A Guide to UX Research Strategy

Apple's products are driven by UX research strategy, Are you using UX strategy for your product? Early-stage, mature or growth? We can help.

UX Design

UX Research: Everything You Need to Know

UX research specific to product lifecycle goals ensure success. Find out how to use right user research and usability testing methods to maximize...

UX Design

UX vs UI – Understand the Difference

UX vs UI, they are used interchangeably, which creates problems for product managers and business owners. Find out the difference between the two.

Mobile App Development

Native App vs. Hybrid App: How to Choose

Native app or Hybrid app- there are two ways of developing apps. Read about the pros and cons of both to make an informed decision for your business...