Are your dreams outpacing your reality?
If your UX team is typical, you can’t take on another digitization project right now for one of three reasons. Either your team is small and doesn’t have any spare bandwidth. Or your budget is squeezed and has no spare funds available. Or your team lacks the domain expertise you need for this particular app. And yet you need to design and implement a new digital solution. What to do?
UX Design. On time. On budget.
At Designial, we deliver UX design services for companies around the world.
The UX Design Process
At Designial, we utilize the proven design process
We start by understanding your business challenges. We sit down with your executive team, users, employees, customers, engineers, product managers, and other stakeholders to understand the challenges you face that need to be resolved with a mobile app. We also like to understand which hardware or devices, phones, tablets, PC/Mac, or larger screens, you want to target and why.
Based on what we heard during the discovery stage, we can recommend devices, phones, tablets, PCs/Mac, or larger screens. We then start by creating a UX strategy that reflects the needs of your business and your primary customers or users. UX strategy helps define details on the following-
• Business problems and their prioritization
• Differentiators compared to the competition
• How do we measure success
• Who the users are vs. customers
• Benefits/motivations for them
• Hypotheses and riskiest assumptions
We begin by recruiting roughly seven of your primary users to discover their needs. Whether they are employees or customers, we map out their user journeys. UX research enables you to understand user behavior in their natural environment. By understanding user behavior, you can design your product that helps users and businesses achieve their goals. Different methods are used based on what findings are relevant for the business outcome.
A wireframe is a grayscale representation of a product. During this stage of the design process, the focus is on the layout, screen elements, and how users will interact with them that is inline with platform (iOS/Android/Web) interaction standards. At this time, we intentionally keep out colors, fonts, and other aesthetic aspects of design.
This stage is the branding stage of the product design. Use either existing brand guidelines or define new guidelines. During this stage, the focus is on colors, fonts, and other aesthetic aspects to achieve optimal visual hierarchy. The purpose is to present information in a way that users can easily find what they are looking for to achieve their goals.
We test all of our designs before implementation so that they meet the demands of your Service Level Agreements (SLAs). We recruit users, design statistically valid tests, and then conduct the tests. Then we analyze the data and make recommendations in a written report. When we provide UX design and usability testing services, we fix all issues until your business goals are met.
From our experience, handoff between the design and engineering team isn't always easy. If needed, our team oversees and supports the implementation of our UX design strategy. We work alongside your development team to ensure UX strategy implementation meets your goals and business objectives.
How do you reduce time on a HIPAA compliant task from several hours to a few minutes? And provide an app solution for the sales team that is on the go?