With you from A to B
Most apps that fail to gain users have not invested in UX research or usability testing. When developing any digital product, your two main challenges are knowing where you’re headed and knowing when you’ve arrived.
If you want your digital product to succeed with your customers or employees, you must invest in UX research and usability testing.
Our user research and usability testing services are laser-focused on the business outcome. Depending on product maturity level, business challenges are different. For example, the goal for your brand new product is customer acquisition; for your existing product that has a customer base, the plan would be to retain the customers and not lose them to the competition. If your product is stagnating in terms of the customer base or revenue, your business challenge may be, how do you grow?
We use a combination of user research and usability testing methods to achieve your business goals. Read more here UX Research: Everything You Need to Know.
UX Research For Customer Facing or Employee Facing
At Designial, we provide UX research and usability testing services for digital products for clients around the world.
UX Research Services
How do you know where you’re headed? Through UX research.
The goal of UX research or user research is to understand your users. In most B2B scenarios, it’s the other (non-user) decision-makers who make most of the decisions for the users. This is understandable. Yet, when non-users determine what an app looks like and how it functions, users often fail to adopt the new app or feature. But companies that have UX research institutionalized in their design and development process meet both user goals and business goals.
At Designial, we use the right UX research strategy that encompasses several research methods to understand your customers’ pain points, and motivations, along with your business goals. We then help you determine the design and functionality of your mobile app. These methods include:
Multivariate and A/B Testing
Usability Lab Testing
Remote Moderated Testing
Remote Unmoderated Testing
Usability Testing Services
How do you know when you’ve reached your destination? By user testing your product.
You evaluate your apps for the same reason you evaluate your marketing campaigns—to discover what’s working and isn’t. If you fail to usability test your mobile or web applications, you won’t know if your business goals are being met. Even if your app is working fine and is profitable, you’ll miss out on opportunities to increase profitability.
Our usability testing services help you understand user behavior, improve your design based on what you discover, and grow. That growth can be small and yet still deliver a massive impact on your bottom line. A gain of just 1% in user onboarding or retention can translate into millions of dollars in revenue.
Method 1: Expert Evaluation
We begin with a strategy session to understand your business goals. We use our findings to determine which evaluation method is the best fit for your app. Then we use the results of the evaluation to make recommendations for improving your UX design. Your internal UX team can implement our recommendations, or we can oversee the process for you.
Method 2: Usability Testing
Usability testing is the most accurate way to evaluate your app. And it’s less costly than having your users abandon your app for a competitor’s app or uninstall your app altogether.
We conduct our usability testing on-site or remotely, in the field (in your users’ environment), or in the lab. The process is straightforward.
We test all of our designs before implementation so that they meet the demands of your Service Level Agreements (SLAs). We recruit users, design statistically valid tests, and then conduct the tests. Then we analyze the data and make recommendations in a written report. When we provide UX design and usability testing services, we fix all issues until your business goals are met.
How do you reduce time on a HIPAA compliant task from several hours to a few minutes? And provide an app solution for the sales team that is on the go?