We Design Performant Mobile Apps

Deliver the best customer experience anytime, anywhere

The Best UX for Mobile Apps

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The whole purpose of digital presence is to do business in as many places as possible for your target customer base. Smartphones hold the key to a business model that allows access to everyone. Apps are the tools to reach the broadest audience, in most places, with the most efficiency.

More and more digital appliances are being used for everyday tasks. The mobile app is far more sophisticated than ever before and only gets more complex with each passing day. The UX design and Design Thinking teams are supremely important to keep up with the speed of advancement in innovation.

Designial only hires from the highest level of experience and creativity. That’s because we have been there many times, over many years, as experts in UX Design, UX Research, and Design Thinking. We know how to deliver the best UX for mobile apps that is measurable.

End-to-end Mobile UX Expertise

What performant mobile apps need 

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Design Thinking

Innovation Workshops

 
 

Strategy

 
 

Proof of Concept

 
 

User Research

 
 

User Testing

UX/UI DESIGN

Interaction Design

 
 

Visual Design

 
 

Motion Design

 
 

UX Writing

 
 

Design Studio Setup

DESIGNOPS

Program Management

 
 

UX Design Operations

 
 

UX Research Operations

 
 

Design Systems

 
 

UX Org Assessment

UX RESEARCH

Qualitative Testing

 
 

Quantitative Testing

 
 

Accessibility Testing

 
 

A/B Testing

 
 

Research Lab Setup

Customer & Employee mobile apps

Our expertise

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people

Customer-Facing

  • Boost profits

  • Increase sales

  • Increase start-up valuation

  • Elevate your brand

  • Boost customer engagement

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Employee-Facing

  • Increase staff efficiency

  • Boost employee productivity

  • Eliminate errors

  • Lower costs

  • Improve staff retention

The Mobile UX Design Process

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Discovery

We start by understanding your business challenges. We sit down with your executive team, users, employees, customers, engineers, product managers, and other stakeholders to understand the challenges you face that need to be resolved with a mobile app. We also like to understand which hardware or devices, phones, tablets, PCs/Macs, or larger screens, you want to target and why.

Strategy

Based on what we heard during the discovery stage, we can recommend devices, phones, tablets, PCs/Macs, or larger screens. We then start by creating a UX strategy that reflects the needs of your business and your primary customers or users. UX strategy helps define details on the following-
• Business problems and their prioritization
• Outcomes
• Challenges
• Differentiators compared to the competition
• How do we measure success
• Who the users are vs. customers
• Benefits/motivations for them
• Hypotheses and riskiest assumptions

Research

We begin by recruiting roughly eight to ten of your primary users to discover their needs. Whether they are employees or customers, we map out their user journeys. UX research enables you to understand user behavior in their natural environment. By understanding user behavior, you can design your product that helps users and businesses achieve their goals. Different methods are used based on what findings are relevant for the business outcome.

Wireframe

A wireframe is a grayscale representation of a product. During this stage of the design process, the focus is on the layout, screen elements, and how users will interact with them that is inline with platform (iOS/Android/Web) interaction standards. At this time, we intentionally keep out colors, fonts, and other aesthetic aspects of design.

Visual Design

This stage is the branding stage of the product design. Use either existing brand guidelines or define new guidelines. During this stage, the focus is on colors, fonts, and other aesthetic aspects to achieve optimal visual hierarchy. The purpose is to present information in a way that users can easily find what they are looking for to achieve their goals.

Usability Testing

We test all of our designs before implementation so that they meet the demands of your Service Level Agreements (SLAs). We recruit users, design statistically valid tests, and then conduct the tests. Then we analyze the data, and make recommendations in a written report. When we provide UX design and usability testing services, we fix all issues until your business goals are met.

Oversight

From our experience, handoff between the design and engineering team isn't always easy. If needed, our team oversees and supports the implementation of our UX design strategy. We work alongside your development team to ensure UX strategy implementation meets your goals and business objectives.

Case Studies

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UX Design Case Study

Grow revenue by adding a new sales channel

How do you add a new channel for revenue successfully? How do you increase customer engagement to drive up sales? How do you acquire digitally native customers?

UX Strategy Case Study

6x efficiency achieved

How do you reduce six different tools to just one? How do you improve employee user experience to boost customer engagement?

UX Design Case Study

Reduced time on task from several hours to minutes

How do you reduce time on a HIPAA compliant task from several hours to a few minutes? And provide an app solution for the sales team that is on the go?

UX Research Case Study

UX research study closed a multimillion dollar deal

How do you build consensus among a diverse group of stakeholders, including customers that are reluctant to make any changes?

When to hire Designial

Need a mobile app experts with your industry experience? Here are the top three reasons clients hire us.
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budget

Budget

You lack the budget to hire a full-time team

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Time

Your UX team doesn't have the bandwidth

expertise

Expertise

Your team lacks the mobile UX expertise 

Need a Mobile App UX That Delivers Measurable Results?