The Best UX for Mobile Apps
The whole purpose of digital presence is to do business in as many places as possible for your target customer base. Smartphones hold the key to a business model that allows access to everyone. Apps are the tools to reach the broadest audience, in most places, with the most efficiency.
More and more digital appliances are being used for everyday tasks. The mobile app is far more sophisticated than ever before and only gets more complex with each passing day. The UX design and Design Thinking teams are supremely important to keep up with the speed of advancement in innovation.
Designial only hires from the highest level of experience and creativity. That’s because we have been there many times, over many years, as experts in UX Design, UX Research, and Design Thinking. We know how to deliver the best UX for mobile apps that is measurable.
End-to-end Mobile UX Expertise
What performant mobile apps need
Proof of Concept
Design Studio Setup
UX Design Operations
UX Research Operations
UX Org Assessment
Research Lab Setup
Customer & Employee mobile apps
Increase start-up valuation
Elevate your brand
Boost customer engagement
Increase staff efficiency
Boost employee productivity
Improve staff retention
The Mobile UX Design Process
We start by understanding your business challenges. We sit down with your executive team, users, employees, customers, engineers, product managers, and other stakeholders to understand the challenges you face that need to be resolved with a mobile app. We also like to understand which hardware or devices, phones, tablets, PCs/Macs, or larger screens, you want to target and why.
Based on what we heard during the discovery stage, we can recommend devices, phones, tablets, PCs/Macs, or larger screens. We then start by creating a UX strategy that reflects the needs of your business and your primary customers or users. UX strategy helps define details on the following-
• Business problems and their prioritization
• Differentiators compared to the competition
• How do we measure success
• Who the users are vs. customers
• Benefits/motivations for them
• Hypotheses and riskiest assumptions
We begin by recruiting roughly eight to ten of your primary users to discover their needs. Whether they are employees or customers, we map out their user journeys. UX research enables you to understand user behavior in their natural environment. By understanding user behavior, you can design your product that helps users and businesses achieve their goals. Different methods are used based on what findings are relevant for the business outcome.
A wireframe is a grayscale representation of a product. During this stage of the design process, the focus is on the layout, screen elements, and how users will interact with them that is inline with platform (iOS/Android/Web) interaction standards. At this time, we intentionally keep out colors, fonts, and other aesthetic aspects of design.
This stage is the branding stage of the product design. Use either existing brand guidelines or define new guidelines. During this stage, the focus is on colors, fonts, and other aesthetic aspects to achieve optimal visual hierarchy. The purpose is to present information in a way that users can easily find what they are looking for to achieve their goals.
We test all of our designs before implementation so that they meet the demands of your Service Level Agreements (SLAs). We recruit users, design statistically valid tests, and then conduct the tests. Then we analyze the data, and make recommendations in a written report. When we provide UX design and usability testing services, we fix all issues until your business goals are met.
From our experience, handoff between the design and engineering team isn't always easy. If needed, our team oversees and supports the implementation of our UX design strategy. We work alongside your development team to ensure UX strategy implementation meets your goals and business objectives.
Grow revenue by adding a new sales channel
How do you add a new channel for revenue successfully? How do you increase customer engagement to drive up sales? How do you acquire digitally native customers?
6x efficiency achieved
How do you reduce six different tools to just one? How do you improve employee user experience to boost customer engagement?
Reduced time on task from several hours to minutes
How do you reduce time on a HIPAA compliant task from several hours to a few minutes? And provide an app solution for the sales team that is on the go?
UX research study closed a multimillion dollar deal
How do you build consensus among a diverse group of stakeholders, including customers that are reluctant to make any changes?
When to hire Designial
You lack the budget to hire a full-time team
Your UX team doesn't have the bandwidth
Your team lacks the mobile UX expertise