Performant SaaS Web Apps

Discovery

We start by understanding your business challenges. We sit down with your executive team, users, employees, customers, engineers, product managers, and other stakeholders to understand the challenges you face that need to be resolved with a web app. We also like to understand which hardware or devices, phones, tablets, PC/Mac, or larger screens, you want to target and why.

Strategy

Based on what we heard during the discovery stage, we can recommend a responsive or progressive web app might be a good fit. We then start by creating a UX strategy that reflects the needs of your business and your primary customers or users. UX strategy helps define details on the following-
• Business problems and their prioritization
• Outcomes
• Challenges
• Differentiators compared to the competition
• How do we measure success
• Who the users are vs. customers
• Benefits/motivations for them
• Hypotheses and riskiest assumptions

Research

We begin by recruiting roughly seven of your primary users to discover their needs. Whether they are employees or customers, we map out their user journeys. UX research enables you to understand user behavior in their natural environment. By understanding user behavior, you can design your product that helps users and businesses achieve their goals. Different methods are used based on what findings are relevant for the business outcome.

Wireframe

A wireframe is a grayscale representation of a product. During this stage of the design process, the focus is on the layout, screen elements, and how users will interact with them that is inline with platform (iOS/Android/Web) interaction standards. At this time, we intentionally keep out colors, fonts, and other aesthetic aspects of design.

Visual Design