Performant SaaS Web Apps

Deliver the best customer experience on all screen sizes

The Best UX for Web Apps


A good UX design is going to account for all digital platforms, smartphones, tablets, and PCs. Web Apps are no longer just desktop functional, they are responsive or progressive and built to be accessed on all the platforms.

The best web app is going to take advantage of both the deeper technologies and storage capabilities of a desktop or laptop computer, or server, and the speed and convenience of a smartphone or tablet.

Designial has the background to build an expert-based team, in all responsive areas, including desktop and mobile.

End-to-end SaaS Web UX Expertise

What performant SaaS Web apps need


Design Thinking

Innovation Workshops




Proof of Concept


User Research


User Testing


Interaction Design


Visual Design


Motion Design


UX Writing


Design Studio Setup


Program Management


UX Design Operations


UX Research Operations


Design Systems


UX Org Assessment


Qualitative Testing


Quantitative Testing


Accessibility Testing


A/B Testing


Research Lab Setup

The Web App UX Design Process



We start by understanding your business challenges. We sit down with your executive team, users, employees, customers, engineers, product managers, and other stakeholders to understand the challenges you face that need to be resolved with a web app. We also like to understand which hardware or devices, phones, tablets, PC/Mac, or larger screens, you want to target and why.


Based on what we heard during the discovery stage, we can recommend a responsive or progressive web app might be a good fit. We then start by creating a UX strategy that reflects the needs of your business and your primary customers or users. UX strategy helps define details on the following-
• Business problems and their prioritization
• Outcomes
• Challenges
• Differentiators compared to the competition
• How do we measure success
• Who the users are vs. customers
• Benefits/motivations for them
• Hypotheses and riskiest assumptions


We begin by recruiting roughly seven of your primary users to discover their needs. Whether they are employees or customers, we map out their user journeys. UX research enables you to understand user behavior in their natural environment. By understanding user behavior, you can design your product that helps users and businesses achieve their goals. Different methods are used based on what findings are relevant for the business outcome.


A wireframe is a grayscale representation of a product. During this stage of the design process, the focus is on the layout, screen elements, and how users will interact with them that is inline with platform (iOS/Android/Web) interaction standards. At this time, we intentionally keep out colors, fonts, and other aesthetic aspects of design.

Visual Design

This stage is the branding stage of the product design. Use either existing brand guidelines or define new guidelines. During this stage, the focus is on colors, fonts, and other aesthetic aspects to achieve optimal visual hierarchy. The purpose is to present information in a way that users can easily find what they are looking for to achieve their goals.


From our experience, handoff between the design and engineering team isn't always easy. If needed, our team oversees and supports the implementation of our UX design strategy. We work alongside your development team to ensure UX strategy implementation meets your goals and business objectives.

Case Studies

Healthcare-UX-Success Story- Designial

Reduced time on task from several hours to minutes

How do you reduce time on a HIPAA compliant task from several hours to a few minutes? And provide an app solution for the sales team that is on the go?

UX Research Case Study

UX research study closed a multimillion dollar deal

How do you build consensus among a diverse group of stakeholders, including customers that are reluctant to make any changes?

When to Hire Designial

Need a SaaS Web App that just works? Here are the top three reasons clients hire us.


You lack the budget to hire a full-time internal team to design an enterprise-grade SaaS web app right now



Your UX team doesn't have the bandwidth, or it's not large enough to work on SaaS Web App right now



You lack the domain expertise needed to design your SaaS web app

Need a SaaS Web App That Delivers Measurable Results?