Transform Experiences with Research Strategies Designed for Success

UX Research Services and Usability Testing Services

Most apps that fail to gain users have not invested in UX research or usability testing. When developing any digital product, your two main challenges are knowing where you’re headed and knowing when you’ve arrived.

If you want your digital product to succeed with your customers or employees, you must invest in UX research and usability testing.

Our user research and usability testing services are laser-focused on the business outcome. Depending on product maturity level, business challenges are different. For example, the goal for your brand-new product is customer acquisition; for your existing product with a customer base, the plan would be to retain the customers and not lose them to the competition. If your product is stagnating in terms of the customer base or revenue, your business challenge may be, how do you grow?

We use user research and usability testing methods to achieve your business goals. Read more here UX Research: Everything You Need to Know.

Increase customer engagement & revenue. Let’s start today.

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Our UX Research and Usability Testing Services

Sentiment Analysis with AI

Uncover emotional drivers and user sentiments from qualitative feedback.

Accessibility Testing

Ensure compliance with accessibility standards like WCAG to create inclusive designs.

Remote Testing

Gain insights through remote video interviews and screen recordings.

Benchmarking & Competitive Analysis

Measure user experience metrics against industry standards and competitors.

Surveys and Feedback Loops

Use surveys and real-time feedback to validate user preferences at scale.

Don’t lose customers. Schedule your usability test today.

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UX Research & Usability Testing Methods

How do you know where you’re headed? Through UX research.

The goal of UX research or user research is to understand your users. In most B2B scenarios, the other (non-user) decision-makers make most of the decisions for the users. This is understandable. Yet, when non-users determine what an app looks like and how it functions, users often fail to adopt the new app or feature. However, companies institutionalizing UX research in their design and development process meet user and business goals.

At Designial, we use the right UX research strategy encompassing several research methods to understand your customers’ pain points, motivations, and business goals. We then help you determine the design and functionality of your mobile app. These methods include:

Journey Mapping
Card Sorting
Benchmark Testing
Participatory Design
Field Study
Diary Study

Surveys
Multivariate and A/B Testing
Eye Tracking
Usability Lab Testing
Remote Moderated Testing
Remote Unmoderated Testing

Usability Testing Services

How do you know when you’ve reached your destination? By user testing your product.

You evaluate your apps for the same reason you evaluate your marketing campaigns—to discover what’s working, and what isn’t. If you fail to usability test your mobile applications, you won’t know if your business goals are being met. Even if your app is working fine and is profitable, you’ll miss out on opportunities to increase profitability.

Our usability testing services help you understand user behavior, improve your design based on what you discover, and grow. That growth can be small and yet still deliver a massive impact on your bottom line. A gain of just 1% in user onboarding or retention can translate into millions of dollars in revenue.

Method 1: Expert Evaluation

Our UX researchers begin with a strategy session to understand your business goals. We use our findings to determine which UX research or user testing method best fits and aligns well with your business goals. Then, we use the usability test results to recommend improving your UX design. Your internal UX team can implement our recommendations, or we can oversee the process for you.

Method 2: Usability Testing

Usability testing is the most accurate way to evaluate your app. And it’s less costly than having your users abandon your app for a competitor’s app or uninstall your app altogether.

Designial’s UX researchers conduct usability testing on-site or remotely, in the field (in your users’ environment), or our lab. The process is straightforward:

Define Objectives

We begin by aligning research goals with your business strategy.

Target Audience Selection

Leverage AI to identify and recruit diverse participants from global user pools.

Research Execution

Our UX researchers conduct moderated and unmoderated sessions, including usability testing, ethnographic research, and live interviews.

Insight Analysis

Our UX researchers use AI-powered tools to synthesize qualitative and quantitative data into actionable insights.

Iterative Testing

Continuously test and refine designs to optimize user experiences.

We use the results of our UX research or usability testing to make recommendations for improving your UX design. Your internal UX team can implement our recommendations, or we can oversee the process for you.

Usability Testing Services

How do you know when you’ve reached your destination? By usability testing your product.

You do user testing for your apps for the same reason you evaluate your marketing campaigns—to discover what’s working, and what isn’t. If you fail to usability test your mobile or web applications, you won’t know if your business goals are being met. Even if your product is working fine and is profitable, you’ll miss out on opportunities to increase profitability.

Our Usability Evaluation service helps you understand user behavior, improve your design based on what you discover, and grow. That growth can be small and yet still deliver a massive impact on your bottom line. A gain of just 1% in user onboarding or retention can translate into millions of dollars in revenue.

Method 1: Expert Evaluation

We begin with a strategy session to understand your business goals. We use our findings to determine which evaluation method is the best fit for your app. Then we use the results of the evaluation to make recommendations for improving your UX design. Your internal UX team can implement our recommendations, or we can oversee the process for you.

Method 2: Usability Testing

Usability testing is the most accurate way to evaluate your app. And it’s less costly than having your users abandon your app for a competitor’s app, or uninstall your app altogether.

We conduct our usability testing on-site or remotely, in the field (in your users’ environment) or in our lab. The process is straightforward:

Define Objectives

We begin by aligning research goals with your business strategy.

Target Audience Selection

Leverage AI to identify and recruit diverse participants from global user pools.

Research Execution

Conduct moderated and unmoderated sessions, including usability testing, ethnographic research, and live interviews.

Insight Analysis

Use AI-driven tools to synthesize qualitative and quantitative data into actionable insights.

Iterative Testing

Continuously test and refine designs to optimize user experiences.

Is your product user-friendly? Find out with our UX research services.

Let’s Start

Proven Leadership in Global Scale and Excellence in Execution

The Enterprise Foundation

“Raj worked with me at GE Energy in user experience architect capacity. His work is of excellent quality and as a resource, Raj is very reliable, innovative in bringing new ideas to the table and consistent. He is very easy to work with and has a can-do attitude.”

Chief Information Officer, Global Pharmaceutical Company

“Raj led the User Experience Design strategy for a product suite. He is very knowledgeable, hardworking and professional with a positive, can-do attitude. He strives to meet business goals without compromising usability of the products. His strategic thinking and visionary approach makes him an asset to any organization.”

Head of Strategy, Governance & Architecture, Global Infrastructure Solutions Company

“I have worked with Raj when mobility initiative is in its early stage… he has amazing ability to think end product even when we are conceptualizing the initial ideas, he has built the foundation and concepts around UX which entire team is currently following. Highly recommend for any organization who are looking depth and breadth.”

Solution Partner & Strategic Initiative Lead, Multinational Technology Company

“Raj built our UX team from the ground up. He is a dedicated leader who respects his team and looks out for the team’s best interests… He is an extremely hard worker and was able to successfully manage and mentor a large team located in many different time zones.”

Group Design Manager at Multinational Business Software Company

“Raj built the UX team at TCS Mobility with a clear vision in a very challenging work environment. He managed teams spread across the US and India cohesively. He championed the cause of UX across the departments within the company and could always be counted on to handle the same with clients.
I enjoyed working with Raj and would recommend him wholeheartedly.”

UX Leader, Multinational Home Improvement Corporation

The Innovation Evolution

“Their willingness to go above and beyond was impressive.”

CEO, Healthcare Technology Startup

“designial’s work quality was great; they came in with a lot of experience.”

CEO, SaaS Product Company

“Their strategies for the company and the product were excellent.”

Owner, Logistics Company

“Whenever something unexpected happened, they made the necessary adjustments to ensure we stayed on track.”

Co-Founder, SaaS Startup

Why Choose Designial for UX Research & User Testing?

AI-Enhanced Analysis

Leveraging AI tools accelerates insights discovery, allowing faster decision-making and improved accuracy.

End-to-End Solutions

From strategy to execution, we handle all aspects of UX research and design.

Silicon Valley Presence

Some UX research methods need local cultural understanding and audience access. In-person testing requires local lab access, which our Silicon Valley presence helps.