Dec 14, 2024

The business app development boom has brought unprecedented opportunities for modern businesses looking for greater efficiencies and new marketing opportunities.  The B2B business app marketplace is considered a rather traditional, desktop-oriented arena, but these new numbers tell a different story: mobile devices account for more than 80% of B2B sales for some of the biggest names in the business, and perhaps that’s why B2B e-commerce is expected to grow to a $30 trillion industry by the end of 2030.

An app design agency can create an appropriate app for your business, optimizing your sales revenue and marketing efforts in the process – so your business can easily access new audiences and income streams.

The problem is that people already have access to more than three million apps – making it impossible for a new app to stand out unless it is the absolute best in its niche. 

Research shows an intense demand for B2B apps that will grow to $140 billion by 2023. E-commerce analysts predict that B2B apps will account for 50% of all mobile software revenue in the next two years. 

This immense growth has also given rise to an extraordinary number of design and development service providers, making it imperative for businesses to ensure that they select the proper app design agency for their needs. 

App agencies that distinguish themselves as industry leaders in B2B app development could help their clients tap into a dynamic and rewarding market.

When hiring app developers, avoid five common mistakes such as these:

Mistake 1: Hiring a firm that doesn’t understand local culture

It can be rather challenging for an offshore team to appreciate your brand voice, target audience, history, competitors, visions, and goals. So naturally, none of these insights are considered when they are building your app. 

Developing an app that doesn’t appeal to your target audiences can spell disaster for your business.

Take, for example, global apps like Uber, Facebook, and Amazon. You’ll find that their North American, Asian, and European counterpart apps behave differently. Brands that dominate the US market are not leaders in the rest of the world. That’s because local cultures heavily influence everything encompassing experience design- interaction design, visual design, reliability, and trust.

The different color palettes, iconography, logo design, information architecture, and more should all be created specifically for your customers. These aspects will soon become ingrained with the DNA of your brand because people will relate your business with your app. Make sure your app design agency gets it right the first time.

Read more-

Choosing the Right B2B Mobile App UX Design Company

Hourly Versus Fixed-Price App Development. Which is the Best Option?

Mistake 2: Mistaking a UI (graphic) designer for a UX designer

UX designers offer more than a good command of Photoshop. They are customer satisfaction experts who use a variety of metrics and tools to understand how to make your B2B app user-friendly, intuitive, and easy to navigate. And while many graphic artists and app developers incorporate UI design, that doesn’t make them legitimate UX designers.

Intentional and strategic user experience increases conversion rates by 400%. S, looking for professionals with demonstrable experience using UX to solve problems would be best. They should empathize with the app’s end-user and understand how people process information online.

They should have technical skills in Human-Computer Interaction (HCI), cognitive psychology, and interaction design. Make sure your candidate can comfortably explain their processes for UX Research and help you understand how they’ll make sure your customers are happy with the app.

Read more-

User Experience vs User Interface – Understand the Difference

How Buyer’s Journey Helps You Boost Revenue At Every Product Stage

Mistake 3: Working with an agency that doesn’t do UX research

Everyone loves a good-looking app, but what happens if it doesn’t align with your business’s core goals? 

If your agency only cares about making the app look pretty, people might like it but won’t become fans of your brand. You can’t have long-term traction with an app that doesn’t help users accomplish their goals quickly. 

UX research helps app designers create products that will be widely used and bring you the business you need to succeed. It takes a combination of experience, education, and factual data, all of which take time and considerable practice to accumulate. 

The trouble is that UX research is a non-design aspect of app development and is wrongly considered inconsequential for a quality app by many B2B companies. However, the reality is that research is the cornerstone of successful B2B app development and the only way to ensure that your target users can make the most of it. 

So, make sure that your app design agency values UX research (success story) and deploys the best quality and usability expertise when creating your B2B app.

Read more- UX Research and Market Research: Know The Difference

Mistake 4: Not conducting any user testing

Before deploying the app on a large scale, test it with a sampling of end-users to ensure it’s everything it’s supposed to be. This is called user testing, and it helps straighten up any kinks and issues that might become huge problems for users later on.  

Stats show that 85% of UX issues can be identified with a usability test on only five users.

Hire an app design agency specializing in user testing to ensure adequate user testing of your B2B app across various platforms, versions, and devices. Because the last thing you want is for your app to present previously unknown problems at launch time.

This is the only way to ensure a stable, launch-ready version of your app – evaluating the intuitiveness of navigation, ease of use, and other core features during testing.

Mistake 5: Using an app design agency that can’t build consensus with all stakeholders

B2B businesses have many stakeholders, all of whom can impact profits. This means app design firms must create apps that satisfy all these stakeholders. 

Of course, the right app design agency understands and manages the expectations associated with every stakeholder, allowing your app to deliver all a user needs to get the most from it.

In addition to building consensus with all stakeholders, a good B2B app works well on the platform it is intended for while meeting the product manager’s goals for various metrics.

Read more- The Mistake of Designing an App that is Output Driven, Not Outcome Driven

Conclusion

Partnering with an experienced app design agency and development team is critical for B2B companies. 

Remember, mobile app development is an ongoing process that takes constant communication and multiple revisions until you have a final version. So, when you have a reliable team of designers who understand your market and app development needs, your chances of getting a potentially successful app are much better.

It takes immense expertise and experience to get it right, so vet your app design agency candidates carefully. Fortunately, here at Designial, we deliver on all counts. Get in touch with us today to learn more about our services.

Editor’s note: This post was originally published in Dec 2019 and has been updated for comprehensiveness.