As businesses adjust to changing consumer preferences, they have to respond to consumer demands. One of the main aspects involved is to ascertain which platform serves your business cause in the best possible way.
With 58 percent of users stating that they prefer a mobile app over a mobile site for making purchases, the verdict is clear. In order to keep them ahead in this hyper-competitive business landscape, B2B businesses require mobile-native applications.
So it’s no surprise that businesses around the world are building apps to find potential buyers – but they are up against stiff competition without the right tools, such as a quality app.
As the emphasis on providing excellent user experience grows, mobile applications need to be designed meticulously.
It is essential to have mobile apps that can represent your business and give users a chance to accomplish their objectives quickly. Additionally, mobile apps should be easy to use, responsive on all kinds of devices, and updated regularly to ensure maximum feasibility.
The more user-friendly and intuitive your application is for your customer, the better it will fare. This is why user experience is at the core of every mobile app design.
When it comes to your B2B mobile application, UX becomes all the more important. However, designing a B2B mobile app requires the level of expertise not readily available to every organization.
The level of bandwidth or domain expertise required to excel can be hard to find, which is why many businesses hire app UX design firms to do the job for them.
What to look for when hiring an app UX design agency? Here are some characteristics to look out for:
Make sure you hire specialists
Many agencies have full-time generalists or designers that are good at doing multiple jobs relating to a different skill. While it may make economic sense for the agency to do so, it may not be as good a thing for your B2B application.
Hiring specialists to design a B2B mobile app’s UX is one of the first steps towards its successful implementation. Instead of having one designer take on the load of three, you should opt for an agency that has dedicated experts who can create a high-quality application.
One of the critical elements of this procedure is experience and cost. With experience backing an app UX design agency, it is easy to communicate what exactly you’d want to be showcased in your mobile app. The design agency then translates those ideas onto the app’s interface, and the first mock is ready for review.
The skillset alone is sometimes enough because a standalone app UX design agency will already have the experience and expertise necessary to understand what a client requires.
An agency that possesses dedicated UX researchers, UX designers, and visual designers allow you to leverage niche expertise in all key areas and integrate it when developing your application. This inevitably leaves a mark on the quality of the final product.
Find an agency with niche expertise
Pairing up with an agency that operates in the same niche as yours is critical to ensure a frictionless app design experience.
Working with an agency with domain expertise can allow you to move past the preliminary stage of understanding niche dynamics, rules, and regulations. A great example could be designing a B2B healthcare application.
An agency with domain expertise is likely to understand complex medical compliances such as HIPPA when compared to agencies that do not possess the experience.
If the agency lacks experts who understand your particular industry, things can get rocky, giving rise to client and agency misunderstandings.
When time is money, you need an app UX design agency that gets straight to work and delivers an impeccable product as quickly as possible.
Decide on the budget and a convenient mode of payment early on
While some agencies expect an hourly payment for their services, some prefer an initial fee or retainer, at the beginning and then the rest of the payment after successful project delivery.
Agencies that demand a flat fee are usually the ones to opt for when it comes to delivering projects. One of the best advantages of this payment system is that clients can make adjustments for as long as the project is not built according to their expectations.
Another aspect of this is continued support throughout the development procedure. With an app UX design agency, there are always revisions and amendment strategies going back and forth, which cannot be as effective in an hourly payment based model since clients are looking for the cheapest and best options with time constraints.
The third aspect of flat charges is giving latitude to designers who work at proper timings without being rushed into project delivery. Agencies that reside within a flat charging module usually hire project managers who efficiently manage time and workload, so the final deliverable is accurate and commends build quality.
Choose an agency that researches & tests their apps thoroughly
The last and final aspect of hiring the right-fit app UX design agency is to ensure that the agency conducts all the research, testing, and validation.
What this means is that the client will get the completed product after days or even weeks’ worth of experience that went in before starting the app’s development. Whatever rules and regulations that conform to mobile apps in a specific industry in terms of usability and design analogy are all being tested by the agency, so there are minimal issues within the app.
Thus, the client receives a product that is a result of experience, testing, and research that alleviates many of the issues that could be discovered later – hindering user experience and causing friction between the two parties involved.
Choosing the right B2B mobile app UX design agency can prove to be the difference between an application that allows you to realize your business goals as compared to one that disrupts the user experience and leads to further problems.
At Designial, we understand all too well the importance of finding the right app UX design agency.
Are you interested in knowing more? Book a free consultation with us today!