Introduction 

Both Apple hardware and software are designed to provide the greatest possible experience with augmented reality (AR). Unique machine learning and cutting-edge developer tools merge with advanced cameras, stunning displays, motion sensors, and powerful graphics processors to create convincing and entertaining AR experiences. However, this only scratches the surface of what Apple AR is capable of. 

If you are reading this article and are excited about the possibilities Apple AR provides businesses- don’t worry; we’ve got you covered. This article will detail what Apple AR is and, more importantly, why you should be interested in it. By the end of this article, you should have a better understanding of Apple AR and be able to decide whether to use it in your business or personal life. 

What is Apple Augmented Reality? 

Apple claims they have “the world’s largest AR platform, with hundreds of millions of AR‑enabled devices and thousands of AR apps on the App Store. And because Apple hardware and software are designed from the ground up for AR, there is no better way to experience AR.” It is no surprise that Apple is one of the main leaders in developing AR technologies for the future, as Apple has seemingly dominated every realm of business they have dabbled in. Apple has decided to split its AR focus across software and hardware platforms. Below, we will delve into three of Apple AR’s biggest innovations. 

Learn more about how AR & VR differ in our blog- Virtual Reality vs Augmented Reality Know the Difference

ARKit 

ARKit is Apple’s developer platform that allows individual developers to design engaging AR experiences on IOS devices. ARKit 5 is the most up-to-date version of Apple’s ARKit developer software, providing unique features. Some features included are depth API, instant AR, motion capture, scene geometry, and people occlusion. Each feature contributes to Apple AR’s realism and enables instant placement of virtual objects that blend seamlessly with their physical surroundings.

Apple also provides similar developer services that allow developers to create more comprehensively. These include RealityKit 2, Reality Composer, and Reality Converter. As you can see, Apple does not fall short in its ability to provide high-quality AR developer tools, which is to be expected. 

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Augmented Reality: A Comprehensive Guide

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AR Quick Look 

As the name suggests, AR Quick Look allows users to place virtual material they provide on any surface that ARKit detects in the real world. With touch motions, users may move and scale your virtual material or share it with others through the iOS share sheet.

According to Apple’s developer blog, Quick Look allows iPhone and iPad built-in apps, including Safari, Messages, Mail, News, and Notes, to show USDZ files of virtual objects in 3D or AR. In your applications and websites, you may integrate Quick Look views to allow users to see highly realistic item representations in a real-world setting with support for audio playing. 

Learn more- Google AR: A Comprehensive Guide to ARCore

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Apps 

Apple is widely known for its app development, and there are a plethora of AR-based apps found on Apple’s app store. Apple changed the world with the popularization of apps, and they are looking to change the world yet again by combining apps with AR technology on a large scale. Some of the most intriguing uses of Apple AR on the IOS store are the apps Complete Anatomy, Warby Parker, and IKEA Place. You may be asking yourself exactly what makes these apps so special. Hold on tight, because we will explain the uses of these apps further. 

Learn more- Everything You Need to Know About Immersive Virtual Reality

Use Cases 

Early Stage 

Crunchbase states, “Elsevier is a world-leading provider of information solutions that enhance the performance of science, health, and technology.” Elsevier utilized Apple’s ARKit technology to create their app, Complete Anatomy. Complete Anatomy is an AR-based app that allows physical therapists and other medical professionals to quantify the improvement of their patients via 3D renderings of the human body. Medical professionals can use these renderings to study the human body more acutely and track patient’s improvements in movement patterns across a given time frame. 

Learn more about AR in our blog- Is AR Elevating Valuation for Companies?

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Mature Stage 

According to CrunchBase, “Warby Parker is a lifestyle brand that offers designer eyewear while being a socially conscious business.” Warby Parker is another wise brand that decided to take advantage of Apple’s ARKit platform. They incorporated AR technology into their mobile app by allowing users to try on different types of glasses through their phone screens. This allows for a smoother customer experience, serving as a prime example of how Apple AR can improve business quality for all parties involved.  

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Growth Stage 

One of the primary reasons retail businesses have invested in AR technology is to assist customers in making more educated purchase selections. Gucci was one of the first premium companies to do so, offering an augmented reality function to its app that allowed users to ‘try on’ sneakers. This is a very practical application of augmented reality in retail; by providing customers with a visual depiction of how a product would appear in real life, the technology can minimize returns and increase customer happiness. 

Read more- Why Do You Need To Use Mixed Reality?

Employee Facing 

There are many ways Apple AR can be used to train employees. A great example is the IOS app Virtual Tech Trainer. AR boosts training in this demo app by allowing many users to engage in the same AR scenario while repairing technical equipment. The instructor’s iPad actions are reflected on the employee’s iPad, which is useful for working through complicated topics and giving the employee a realistic view of the equipment. All of this is achieved without needing to meet in person, which is a pandemic-proof way to continue improving employees.

Customer Facing

Overstock is an online retailer that sells brand-name items for low prices. Overstock allows you to place 3D models of thousands of products into your home using their IOS app. You can then share pictures of the AR models and put the objects in your cart, and you can even buy them with Apple Pay. This is another great example of AR’s effectiveness in the retail industry. 

How Does Apple AR Relate to UX? 

Apple’s ARKit opens up augmented reality to all users, which allows businesses to be more innovative than ever. There’s no telling how much these innovations can improve UX design. As stated in previous articles, AR is great for improving the visualization of a product. Companies like the ones listed in this article have used AR within their apps to aid consumers’ ability to view digital renderings of products. This makes the user experience better for consumers because they do not have to go through the painstaking process of physically ordering items and seeing if they work. With so many major companies adopting Apple AR’s technology, who knows what the future could have in store?

Learn more- How to choose between iOS App Development Vs Android App Development

Conclusion 

Hopefully, you will realize that AR is not going anywhere, and Apple will continue to create high-quality AR hardware and software. Whether you have a general interest in AR technology or are a business owner looking to utilize this technology, you should keep up with Apple AR. With that being said, it can be quite difficult to know everything there is to know about Apple AR. If you have questions regarding Apple AR, please contact us at Designial.com. We will be more than happy to assist you. 

Editor’s note: This post was originally published in November 2021 and has been updated for comprehensiveness.